After WhatsApp, Hike Messenger Begins to Roll Out Video Calling to its User base
Hike Messenger has introduced its video calling feature for its users, aiming to make India a ‘sight and sound’ country.
Video calling, the beta of which was rolled out in September this year to a select set of less than a hundred thousand, will now begin to roll out to the entire userbase starting with Android users this week. Live Caller Preview is another interesting aspect of video calling on Hike. This allows the user to see a live video preview of the caller before answering the call. Hike video calling is available immediately on Android. If users updated their Hike Messenger in September this year, video calling would have automatically been enabled for them and will now be accessible.
The Hike team says that the video call experience with the app will be ‘simple, reliance and high quality’. “Video calling on Hike is a simple and easy to use feature that works on a single tap that is integrated into chat threads with friends. The feature has been built for a reliance and high quality video experience that works even under challenging network conditions, including good quality 2G,” the company said in a press statement.
Another feature of the update messenger is the ‘Live Caller Preview’, which gives a user the ability to see a preview of a live video before they answer the call. Hike thinks that this feature adds to the fun of video calling.
Commenting on the launch, Kavin Bharti Mittal, Founder and CEO, Hike Messenger said “This was an obvious one and we’re excited to bring it to the market so quickly. We’ve been in beta for a few months and the results have been really positive. We’re now excited to roll this out across our entire user base. We see India as primarily a sight and sound market — and we believe video calling will have a large impact on how people communicate inside of Hike.”
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